Whether in the board room, the production plant, or out in the market, our leadership brings passion for our company and our brands. Clint Martel Wilfred took over the leadership position as the full time Chairman of the Cee Cee group in 2008 after the demise of the founder Late Mr.Thomas Wilfred. He has a B.A. (Hons) in Global Management (Enterprise & innovation) from Regent Business School (UK). 

Clint has passionately steered Cee Cee in becoming an organization that covers the entire gamut of the alcohol beverage sector, right from brand conception, production, trading and retail. 

His signature style is much evident in the management processes at Cee Cee and its group companies, encouraging open culture, participative management practices, speedy response, continuous improvement and enjoying one’s job, are all the hallmarks of the company’s culture developed by Clint over a period of time.

His current focus area is to develop, market and trade own products across both alcoholic and non alcoholic beverage sectors covering key markets of UK, GCC, Singapore and Malaysia with special emphasis on online retail. At present he is personally involved in the roll out a dedicated e-commerce portal, www.instadrinks.com that are under beta testing and to be launched in two markets.