Cee Cee Holding started its first venture in 1976 as a Panama Registered Corporation with operations in the emirates of Fujairah and Ajman. Within UAE, the group engages in cross trade with other trade associates and retailers across the various emirates. Re-export of goods is done both from Ajman office and Jebel Ali office to various clients and our brand distributors based in India and Singapore.

Over four decades of trading has allowed Cee Cee to establish long term partnerships with over 100 manufacturing principals of beer, wine and spirits manufacturers across the world.

Change of consumer behavior and preference being the constant, our associates and partners are selected carefully, thus our ability to offer a wide range of products, including value for money range for the gulf market in specific.

Under the leadership of the Chairman and the group managing Director, own label brands are conceived at our ajman office and produced out of mainland Europe and Scotland.