The brainchild of Mr. Thomas Wilfred, a man who dreamed big and went all-out to achieve it, Cee Cee was started with the objective of trading internationally. Mr. Wilfred, who had a keen eye for business realised there was a lot of untouched potential on the Liquor Distribution front which could be captured.

Thus Cee Cee Holding started its first venture in 1976 as a Panama Registered Corporation with operations in the emirates of Fujairah and Ajman. Thereafter we expanded with trading offices in Dubai, London and Singapore. The outstanding leadership of Mr. Thomas Wilfred led to the rapid advancement in business which necessitated expansion and diversification.

The organisation thus matured into a powerful entity with diverse interests such as shipping, marketing, distribution, hospitality and retail, among many others.